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Did Wendy’s Hide a Subliminal Message in Their New Logo?

About four months ago, Wendy’s rolled out a new logo. They gave the Wendy character a makeover, and switched from their old, boxy, Western-looking lettering to a font that looks more like handwriting.

And now, someone just noticed there might be a subliminal message in it. The way Wendy’s collar is drawn, the pattern on it spells out the word “mom.”

Wendy’s corporate office says that subliminal message was an accident. Quote, “We can assure you it was unintentional.”

But . . . they say since that logo came out, their sales are up 25%. Should a subliminal message that says “MOM” get the credit? We say . . . absolutely not, don’t be ridiculous. But a blog about logos, called Stocklogos, says maybe.

They wrote, quote, “When growing up, our brains learn to love . . . [and] associate home-cooked meals with a safe and loving environment. It should not be a surprise to see Wendy’s associating their refreshed brand with Mom’s cooking.”

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