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Do You Really Care? Customers Can Tell


Every team is filled with great players and some of those players stand out at different times in different ways. I have worked on a number of teams and have always tried to make a difference in the lives of the people we serve. It is a constant battle and sometimes you fall short of your own standard.

It’s tough, because everyone views this world from their perspective — how they see things and what they think the priorities should be. When it comes to service businesses, I think the customer should be our No. 1 priority, followed by the expectations of the boss.

Customers are the source of revenue and they really don’t care about anything going on behind the scenes. So when you let the issues of the company boil over into your interaction with the customer, it does nothing for them or your business. Customers only care about their interaction with your business and what they get out of the business relationship. That might be services, or a product, whatever you sell or provide.

Lately I’ve noticed that customer service has kind of leveled out in the Yakima area. At most places, it’s mediocre at best. This blog does not apply to the high-maintenance customers who the owner themselves couldn’t please. If you offer more of an experience that makes someone feel good they will be back. If you can set yourself apart to show the customer you care and they mean more to you than their money, you won’t ever have to worry about your job. Because customers will seek you out and want you to help them.

To anyone in any service industry: Your job does matter, and if you are the best at what you do you will quickly stand out in a field where some competition is needed.

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