GM May Revive Performance Brands
Well, its true that the one thing that America truely loves is its car and horsepower. The Big 3 always are trying to put more excitement in their products and getting the Babyboomers to relive their youth’s dream cars.
“There’s a lot of passion around the Chevrolet brand. A woman here had a Chevy bowtie tattoo on her neck,”said Chris Perry who is the of Chevrolet Marketing Vice President. “There is a latent fondness we have to ignite. Is building a performance parts business the way to do that? Maybe.”
At the (S.E.M.A.) Specialty Equipment Market Association trade show in Las Vegas last week, GM unveiled the Z-Spec Chevy Cruze, Volt, and Spark cars, along with two SS-badged Camaros.
The debuts signal that the company’s new performance vehicles and motorsports division is looking harder at performance brands.
Last year GM put development of performance-branded vehicles on hold and reassigned about 60 engineers. It’s still possible to buy a Camaro SS or Cadillac CTS-V developed by the disbanded group.
Perry said,“Right now we don’t have a performance sub-brand in us.” “For now it might not be a sub-brand. It might be initiatives around parts and accessories.” Thanks to Autoweek!