How Much Time Do You Spend on Facebook on Any Given Day?
How much time do you spend on Facebook on any given day? Why do you use Facebook? Have you thought about deleting or deactivating your Facebook page? Here is a little insight into why people use Facebook. The study that the Huffington post reported on last year also confirmed that the average user was on Facebook 8 hours a month.
Researchers have long known that five broad categories drive online activity: information seeking, interpersonal communication, self-expression, passing time and entertainment. In a recent study, the goal was to see if the same measures drove people to spend time on Facebook. The study confirmed that, with the exception of information seeking, all of the other behavioral factors that drive online activity hold true for Facebook, with entertainment and time passing being two of the biggest drivers of Facebook activity.