Breast cancer is the most common cancer in American women, except for skin cancers. This means that women have roughly a one in eight chance of developing the disease in her lifetime.
October is Breast Cancer Awareness Month. Certainly, everything begins with awareness, whether it's the search for a cure, the best and latest treatment options, or very importantly, prevention.
National Breast Cancer Awareness Month represents an opportunity for all Americans to devote some time to offering their support to the millions of women who have been diagnosed with breast cancer.
When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)