We've seen the "Ice Bucket Challenge" and "No Make-Up Selfie Challenge." Well, now there's a new challenge: the "#HoldACokeWithYourBoobsChallenge." It's exactly as it sounds -- women hold a Coke can or bottle in between their breasts.
Supposedly, the challenge was created to create awareness for breast cancer. But some are saying it's too sexy as well as unhealthy.