How Did Groupon Nearly Ruin a Bakery Business?
Groupon deals can be great for helping small businesses build a following, but for one bakery in the UK, offering a cut-rate deal on cupcakes nearly bankrupted the shop.
Rachel Brown’s Need a Cake bakery offered a 75 percent discount on a dozen cupcakes, bringing the $40 price down to $10. What she didn’t expect was for 8,500 people to take her up on the deal, which meant a shop that normally prod