Burger King’s Brilliant Anti-Bullying Ad Is Food for Thought
This pensive spot reminding us about the importance of standing up for kids who've been bullied comes from an unlikely source.
Burger King -- yes, the popular fast food franchise -- has put out this viral PSA called "Bullying Jr.," in which kid actors stage a scene where they bully another child (a very likely scenario, since 30 percent of kids worldwide are bullied annually). Customers, unaware it's been staged, look on, with only 12 percent coming to the victim's defense.
What makes it even more interesting is that 95 percent of customers who received a beaten burger -- or bullied, as it were -- complained to employees, shining a light on how people will or will not speak up.