Have you noticed the ice cream selections in your local supermarket freezer these days?

Pretty fancy, particularly if you are a fan of chocolate or vanilla.

This isn't a discussion of what your favorite ice cream flavor says about you.  It is just an observation that a particular variety has apparently fallen out of favor.

No less an authority than the International Dairy Foods Association (IDFA) reports that good ole' fashioned Chocolate Chip, the vanilla version with chips of chocolate is no longer a top ten seller, even though it's still popular with Americans (see photo gallery below).  It has been relegated to seasonal sales during summer in selected markets and by limited producers.

ABC News and the NY Times both reported this week that apparently, the public has become quite blase toward Chocolate Chip ice cream.  Americans are choosing  Chocolate Chip Cookie Dough, Chocolate Cholate Chip, even Mint Chocolate Chip.

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Maybe Cookies and Cream is the new Chocolate Chip.  The IDFA says Cookies and Cream and Chocolate Chip Cookie Dough rank in the Top 5 sellers so maybe Chocolate Chip fans have moved on to other choices?  I for one miss the it.

So next time you open the ice cream display case at the grocery store, check out the myriad of flavors; Banana pudding, Chocolate fudge brownie, Salted caramel, Cherry Garcia, Dr Pepper Float, Black Raspberry Chocolate Chunk, Wild Huckleberry or White Chocolate Raspberry Swirl, test my theory and look for the plain ole' Chocolate Chip.

Let me know if you spot a pint in the case

Visit Washington's Favorite Ice Cream Shops

Click for a regional list of favorite ice cream shops compiled by PBS

YUM: These Are the Highest-Rated Ice Cream Shops in Wenatchee, According to Yelp

Stacker compiled a list of the highest-rated ice cream shops in Wenatchee using data from Yelp.

Gallery Credit: Stacker

LOOK: The 21 most popular ice cream flavors in America

Stacker analyzed YouGov data and found the most popular ice cream flavors in the U.S. Read on to find America's favorite flavors.

Gallery Credit: Stacker

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