Washington Hematology-Oncology has partnered with 92.9 The Bull to raise awareness of breast cancer. Other country icons like Keith Urban and Martina McBride are also partnering up with sponsors to raise awareness.

Keith Urban is rockin’ a custom made one of a kind Fender with the Pink Ribbon emblem for all his October dates of his Get Closer World Tour in support of Breast Cancer Awareness Month. Sometime in November the guitar will be auctioned off with all proceeds benefiting the Susan G. Komen for the cure foundation. Keith is also offering 20% off select pink merchandise in honor of Breast Cancer Awareness.

Martina McBride is supporting the fight against breast cancer with her latest single, I’m gonna love you through it. The song focuses on the strength it takes to support a loved one while they battle breast cancer. Many of the real survivors and family members featured in the video will be gathering October 15th join a breast cancer walk in Nashville, Tennessee.

Martina has also been raising awareness by helping turn the NFL pink. Last week on October 2nd, everything from the player’s jerseys, gloves, goal post and cheerleaders uniforms were pink. Martina sang the national anthem that day at the Baltimore Ravens-New York Jets game.

"Pink Together, General Mills’ national campaign dedicated to raising awareness of, and helping those touched by, breast cancer, will join country music superstar Martina McBride this month on her “ELEVEN Across America Powered by Amtrak” cross-country train tour. Riding the Pink Together Express, supported by General Mills, McBride will travel to 11 cities and treat fans to intimate performances at three of the stops. McBride releases her 11th studio album entitled “ELEVEN” on October 11, 2011, on Republic Nashville.

The four-day train tour will launch in Los Angeles in early October during Breast Cancer Awareness Month and culminate in New York City with a special “pink” lighting ceremony and private concert at the world-famous Empire State Building. "

Martina is an avid supporter of National Breast Cancer Awareness Month and says “I think everybody knows someone who’s been touched by cancer. I mean it could be any one of us at any time that gets that phone call.”