LOL! I love it when a company thinks out of the box or should we say the Cookie Jar!

The amount of hi-jinx bowls will involve themselves in to draw attention appears to know no bounds.

In the wake of the 12,000-pound potato that appeared at the Famous Idaho Potato Bowl recently, it has been announced that the Kraft Fight Hunger Bowl will be flipping an Oreo instead of a coin for the match-up between Illinois and UCLA on New Year’s Eve.

No word on how the two sides will be differentiated or if the Oreo will be consumed after the flip but it certainly seems appropriate since, you know, it is called the Fight Hunger Bowl. If the bowl really wants publicity, they should get the caddy from “Happy Gilmore” to do the Oreo flip and then eat it immediately after.

Thanks to Lost Letterman