Are you seeing the 8-ball Emoji popping up on a lot of Facebook profiles lately? There is a reason why and it only involves men.

If you get a message from a male friend to post the 8-ball Emoji - this is what it's all about.

“Hi mate, trying to raise awareness for prostate cancer,” the message says. “Can all you men (just men) please put [it] on your wall, don’t comment, then send this on to all your male mates.

so if you were curious why, there's the reason. It doesn't appear to be a part of an official campaign but it's the newest grassroots campaign that has taken hold on Facebook.