We love our town, and we know a lot of folks do. So, why does our beloved Yakima get such a bad rap? We believe Yakima is worthy of "the kind of love that causes you to write letters, shout from rooftops, and challenge anyone who would dare speak poorly of your beloved." That's why we founded I Heart Yakima. And we believe one of the best ways to share the Yakima story is through film. Filmmaker and Yakima native Jimmy Marble is helping us create this vision with a short film that will be the first of its kind: a high-quality story that shows why our town is unique, quirky, beautiful, and worth taking seriously. We want to turn heads and change perceptions. You're going to want to share this video with friends, family and anyone who may question your love for our valley. Want to light a fire? Join us!