I'm not sure what's so memorizing about the new song from The Band Perry, but their tune "Better Dig Two" is AMAZING! I first heard it on 92.9 The Bull and then watched them preform it live at the 46th annual CMA awards.

Rolling Stone dot com says

It's a rugged sound for the siblings, but one they balance well with moments of delicate melody.

I have liked every song they've released from Hip to my Heart to their latest hit single and see a bright future for the 3 member family band. I also think Kimberly Perry will LIVE by these lyrics! Ok, I'm gonna go watch the video again!