Wendy’s Planning on Price Surges Depending on Daily Demand

Ahh, supply and demand. Maybe you learned about this in social studies class. The idea that if more people are wanting it, the prices are raised as people will pay that premium.

Like how Uber's prices depend on time of day, Wendy's is planning something similar according to New York Post.

Quite simply, if you're looking to grab a Baconator with chili cheese fries and a Frosty at 5 p.m. you can expect to pay more than you would have if you would have ordered the same, exact items at, say, 2:30 p.m.

Yes, it's dumb.

Fast food prices are already out of control. Gone are the days of dollar-menu items or walking into a Taco Bell with $10 and feeding a family of four. Inflation is inevitable.

This is slated to kick off next year in select areas, probably places with busier traffic and, quite possibly, places with more money to blow so corporate can say 'See! People still paid,' which those people have that kind of money to blow.

You may have even noticed that, depending on location, some prices aren't consistant.

New York Posts points out the classic Dave's Single burger is $5.99 in one location (they mention Newark, NJ) while the same, exact burger is $8.19 at the Wendy's in Time Square.

All in all, we'll see how it goes. But when Wendy's prices are comparable to those of Red Robin, it's hard to be reasonable about anything. And I love both Wendy's and Red Robin. Now if only Red Robin had a drive-thru...