It’s the new dating trend - called 'beard baiting.' Men are growing beards in order to hide their small chin or double chin. And I am guilty.

In August of 2018, my friend urged me to grow a beard. He said, “I think it would look great on you.” I was going through a divorce, was single and had never grown one before – why not?

Me with my daughters in 2018

After about 3 months of grooming and shaping it, I finally got it to where I wanted it. I got some compliments and felt good about it. Have had it ever since.

Last week Lisa and I were looking through some pictures of me that were pre-beard. That’s when she made the comment, “You look much better with the beard.” I looked at the picture closely and that’s when I realized, my beard is covering my weak chin.

With my friend Kalani @ The California International Airshow / 2018

Back when I was a kid, I had a minor motorcycle accident that stunted my jaw growth. My new-ish beard covers it up. I made my chin look stronger and my face more symmetrical.

Some might see Beard Baiting as cheating. Covering something up you want to hide or distract from. So how is that different from ladies wearing make-up? Make up covers up flaws and helps women feel better about themselves.

My weak chin @ The Shoreline Amphitheater in early 2018

There is no shortage of resources. Make-up is a multi-billion dollar business. Then there are fake eyelashes, nails, push up bras, botox, even cosmetic tattoos. Women have plenty of choices.

At St. Jude Dinner with a colleague in 2014 with my weak chin

Now to be honest, there aren’t many cosmetic enhancements for men. Most of us don’t care.

Women have always had the advantage when it comes to the art of enhancing beauty.

Stella Jean - Backstage - Milan Fashion Week SS16
Getty Images


Guys, not so much. Men just don’t have all the resources that women. So if a guy like me, Beard Baits, can at least give us that? My weak chin thanks you.


Lisa & Myself @ JBell Winery in August 2020

All My Best,

The JimShow

My covered weak chin with ice cream and sour kraut in August of 2020


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