The #HoldACokeWithYourBoobsChallenge is a Two-Sided Discussion
We've seen the "Ice Bucket Challenge" and "No Make-Up Selfie Challenge." Well, now there's a new challenge: the "#HoldACokeWithYourBoobsChallenge." It's exactly as it sounds -- women hold a Coke can or bottle in between their breasts.
Supposedly, the challenge was created to create awareness for breast cancer. But some are saying it's too sexy as well as unhealthy.
The challenge didn't start out as a campaign for breast cancer awareness. It originated from an adult modeling agency and from there it took on a life of its own. The original creator is now offering participant the option to take the challenge, donate or both.
This strikes a chord with me because I lost my 27-year-old cousin to breast cancer. I'm not a fan of this challenge for a couple of reasons:
1.) It didn't originate as a way to cause awareness for breast cancer.
2.) It exploits women. I believe a better way to reason awareness for breast cancer could be created.